The Philosophy of Design in the Innovation Space of the Postmodern World: Consciousness of Cultural Practices


  • Olha Kostiuk State Institution “Luhansk Taras Shevchenko National University”
  • Olha Vaskevych Mykhailo Boichuk Kyiv State Academy of Decorative Applied Arts and Desingn
  • Nataliia Zlenko Sumy State Pedagogical University Named After A.S. Makarenko
  • Olena Savitska Kyiv National University of Culture and Arts
  • Rada Mykhailova Kyiv National University of Technologies and Design
  • Taras Gorbatiuk National University of Life and Environmental Sciences of Ukraine



postmodern cultural paradigm, art, system approach, means of communication, creativity, postmodern consciousness


The design ideas of the postmodern era reflect the general trends of socio-cultural reality, namely the loss of traditional moral guidelines, disharmony and destructiveness combined with absurdity, a sense of crisis, abyss and uncertainty conveyed in signs and in spatial coordinates. Design products become installations in which the viewer is a direct participant, sometimes even the creator. Postmodern design denies finitude, noting the plurality, uncertainty and fluidity of the world. The paradox of postmodern design culture is expressed in a combination of diametrically opposite things, sometimes even mutually exclusive. The era of postmodern design culture has recorded the fusion of "high" and "low" art, the emergence of new trends - neo-conceptual art, art installation, lowbrow art, performance art, digital art, telematic art - has affected. It should be noted the immersion in virtual reality in particular, as a result of the perception of the concept of postmodernism. After all, the purpose of designer items and their perception has already been changed in accordance with the needs of a person in the postmodern world. A striking example is the coronavirus epidemic, which has become the central theme of successful design projects. After all, a protective mask as a medical device becomes the object of design solutions that transform it into a means of self-expression (fabric masks, masks with pictures), or the manifestation of social characteristics (inscriptions about social distancing, calls for certain actions), or the result of digital achievements. (the ability to measure temperature and monitor body indicators).


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How to Cite

Kostiuk, O., Vaskevych, O., Zlenko, N., Savitska, O., Mykhailova, R., & Gorbatiuk, T. (2022). The Philosophy of Design in the Innovation Space of the Postmodern World: Consciousness of Cultural Practices. Postmodern Openings, 13(1), 170-185.



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