Analysis of the External Environment of the Pharmaceutical Organization

Authors

  • Gabriel Dumitru Mircescu ”Valahia” University of Târgoviște

DOI:

https://doi.org/10.18662/lumenss/12.1/80

Keywords:

external environment, pharmaceutical organization, competitive dynamics

Abstract

By evaluating the complex interplay of political, economic, social, technological, environmental, and legal factors, this article underscores how a thorough understanding of the external landscape is imperative for effective decision-making. Leveraging insights from PESTEL analysis, Porter's Five Forces, and SWOT analysis, the study elucidates how such analysis enables organizations to anticipate challenges, identify opportunities, and align their operations with industry trends. This article emphasizes that a comprehensive assessment of the external environment is a fundamental prerequisite for pharmaceutical organizations seeking sustainable success in a dynamic marketplace.

References

Babar Z.U.D. (2005), The Business of Pharmaceuticals, Edit. Springer, New York

Baggett L. M., Davis A. L. (2017), Strategic Management: A Pharma Case Study, Journal of Business Case Studies (JBCS), 13(1), 33-40.

Ellery T., Tempel B.A. (2013), Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand, Edit. Wiley, Hoboken

Mahroum R., Gatsiounis I. (2016), Pharmaceutical Strategic Management: An Introduction and Overview, Edit. Palgrave Macmillan, Londra

Marrone J.S. (2012), Strategic Management for the Pharmaceutical Industry, Edit. Wiley, Hoboken

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Published

2023-10-09

How to Cite

Mircescu, G. D. . (2023). Analysis of the External Environment of the Pharmaceutical Organization. Logos Universality Mentality Education Novelty: Social Sciences, 12(1), 67−76. https://doi.org/10.18662/lumenss/12.1/80

Issue

Vol. 12 No. 1 (2023): Logos Universality Mentality Education Novelty: Social Sciences

Section

Research Perspectives

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