Wooden Language - a Contemporary Tool in Political and Advertising Communication

Authors

  • Daniela Catau Veres Lecturer, PhD, Law and Administrative Science Faculty - Stefan cel Mare University from Suceava, Romania

DOI:

https://doi.org/10.18662/eljpa/8.2/160

Keywords:

wooden language, totalitarian ideology, contemporary discourse, political communication, advertisment

Abstract

Appeared with the totalitarian ideology, the wooden language remains a linguistic phenomenon frequently used in contemporary discourse. Used in contemporary thought circles, by advertisers, by communication agencies, by the media, by politicians, by polling institutes, etc., the wooden language pejoratively qualifies the discourse that contains it, provided that its specific structures be decrypted, as well as the intention of the issuer who wants to give the impression of authenticity, credibility and transparency. The issue of the use of wooden language in discourse presupposes a complex and transdisciplinary decryption process, which goes first through the identification of the means and procedures of realization, then through the identification of the functions that these linguistic structures hold at the level of discourse.

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Published

2021-12-20

How to Cite

Catau Veres, D. (2021). Wooden Language - a Contemporary Tool in Political and Advertising Communication. European Journal of Law and Public Administration, 8(2), 55-64. https://doi.org/10.18662/eljpa/8.2/160

Issue

Vol. 8 No. 2 (2021): European Journal of Law and Public Administration

Section

Law and Social Sciences

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Copyright (c) 2021 Stefan cel Mare University of Suceava, Faculty of Law and Administrative Sciences, Romania & LUMEN Publishing House

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