Persuasive Discursive Elements in the Public Relations Campaign of Image Reconstruction: Logos, Ethos and Pathos

Authors

  • Daniela CATAU VERES PhD, Stefan cel Mare University of Suceava, Faculty of Law and Administrative Sciences

DOI:

https://doi.org/10.18662/eljpa/7.1/112

Keywords:

Image reconstruction campaign, public relations, rhetoric, Egger Romania, press.

Abstract

When we talk about public relations, the image acquires a special connotation, referring to the notoriety of a public person, a company or companies, in search of public sympathy. And the public's sympathy or support can be captured by responding to their wishes and expectations. Organizations wishing to rebuild their image following the loss of credibility in front of the public, as a result of events or actions in which they participated, run various campaigns designed to put in a favourable light their image by assuming social responsibilities, communication through social media or the mass media.

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Published

2020-07-31

How to Cite

CATAU VERES, D. (2020). Persuasive Discursive Elements in the Public Relations Campaign of Image Reconstruction: Logos, Ethos and Pathos. European Journal of Law and Public Administration, 7(1), 43-49. https://doi.org/10.18662/eljpa/7.1/112

Issue

Vol. 7 No. 1 (2020): European Journal of Law and Public Administration

Section

Law and Social Sciences

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