Contemporary Forms and Strategies of Discursive Manipulation: Storytelling or the Art of Telling Stories on the Public Stage
Keywords:
Communication, storytelling, manipulation, discursive analysis, public space, brainwashing, political communication, advertising speech, promotional discourse.Abstract
In the development of humanity and society in general, communication has always played an essential role. The forms that it takes are determined by the relationships between individuals (power, affection, decision, information, etc.), but communication can also be viewed in terms of the purpose with which one form or another is used in social structures. Moreover, the tools or means used in the communication process are decisive in discursive analysis, contributing to the identification of the exposed message or the hidden intention. Whatever the purpose of communication, the intention is one: to convince something and possibly to incite action. In this sense, communication has common boundaries with manipulation in the public space. Because of their frequent use in the public space, these two seemingly banal terms, communication and manipulation, hide complex linguistic and psychological mechanisms.References
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